Welcome to the winter issue!

In this issue you will find a wide range of interesting subjects such as: Media Contacts latest MC Insight: "TV 2.0: The evolution will not be televised"; offices that MC has opened in this last quarter, amazing awards that we have won around the world; seminars that our professionals have actively participated, as well as a great Gold Effie winning campaign that MC Barcelona put together for Nike. All this and much more at the MC Winter issue!

Enjoy the reading and do not hesitate to contact us if you have questions or comments.

TV 2.0: The evolution will not be televised

The ubiquity of broadband in markets worldwide has created an evolving video environment rich in both selection and mode of access. Consumer empowerment and personalization of content had their origins decades ago with the emergence of VCR's and camcorders, but the digital device revolution of performance advancement and price reduction opened the opportunity for creation and distribution to all. Empowered consumers armed with computers, digital cameras, easy-to-use editing software and broadband connections readily create their own personalized forms of media, contributing to what is now called the "long tail" of video content...

:: read more

 

>> Find also in this issue:

• Our Best Practices MC Spain Nike campaign: Brazilian Table Tennis (Gold Effie Winner - Oct.06) :: read more
• Knowledge Byte Is the Social Party Over? - TS Kelly :: read more
• MC @round the World Media Contacts news, awards, and seminars taking place around the globe :: read more
• Your Country Flash Read your interactive country news :: read more